Sometimes you need a leader to come in and get your team on track. Hiring a full time role may not be in your current budget. Retaining a Fractional Marketing Leader could be the smartest move as you get your marketing and content team more organized with their strategy and operations.

Areas I can assist you and your team.

  • Develop a content strategy where one may not currently exist

  • Organize the marketing and content team to be more efficient & deduct gaps in human resource needs

  • Create job descriptions and hire both FTE & contract roles

  • Mentor and train marketing/content team members

  • Develop Buyer Personas for key target audiences

  • Develop a content development process that scales across audience segments, industry verticals and product offering

  • Conduct comprehensive content audit for both website and stand-alone content inventory

  • Document process and workflow for all content types; creating SLAs for each

  • Help integrate AI into workflows for efficiency while also focusing on governance

  • Assess technology needs for marketing and content that can drive the ability to get more done with less

Streamlined Operations for Better Content Strategy

Build a streamlined department that creates content your ideal customer actually wants to consume. With my 15+ years of industry experience, I’ll help transform your efforts to see real results.